• The 1st opportunity you have to tell a story.
• It can be in person, on social media, email, text, etc.
• The most often asked question you receive when meet someone. . .

This will answer:

What you do. . .

• For a living, for work, for money, etc.
• How you answer this determines whether people will listen to you or not.
• For a business approach, answer with the following:

Use a story answer

• Keep it simple
• State what business your in
• Poke at the most obvious problem your customer has
• Make it meaningful
• Here’s a breakdown:

Name what you do