Start with this:

• Big Picture - Answer all the questions
• Surface - Outlines and frameworks
• Microscopic - The Details that add spice and flavor (yummy)

Big Picture - Answer these:

• Why should they read/listen?
• When and where?
• Who is the customer/hero
• What is their problem?
• How do you or your product help solve the problem?
• What is the goal/CTA?

Example

• Why? - They will learn to market content and make money
• When and where? - Present day, online.
• Who is the customer/hero - Struggling creators and businesses
• What is their problem? - Being able to market/share/sell products
• How do you or your product help solve the problem? - By removing the headache and using my skills to instantly market their problems