People

• Use People/Characters to help your audience relate.
• Think of your customer as the character of your story.
• The 1st and most important part. A story is nothing without characters.
• Make the details of the people describe the characteristics of your target audience

Place

• The place directly links to authenticity.
• Describe the place as detailed as possible
• Make the place the setting your target audience is currently in.
  • Example:
  • The office while working 9-5
• A strong tactic is changing the place with flashbacks or future insights
  • This creates tension and keeps the audience engaged
• Use details to invoke sensory effects that leave little to the imagination

Purpose

• Make the purpose easy to understand
• The Purpose is the meaning behind the story