People
- Use People/Characters to help your audience relate.
- Think of your customer as the character of your story.
- The 1st and most important part. A story is nothing without characters.
- Make the details of the people describe the characteristics of your target audience
Place
- The place directly links to authenticity.
- Describe the place as detailed as possible
- Make the place the setting your target audience is currently in.
- Example:
- The office while working 9-5
- A strong tactic is changing the place with flashbacks or future insights
- This creates tension and keeps the audience engaged
- Use details to invoke sensory effects that leave little to the imagination
Purpose
- Make the purpose easy to understand
- The Purpose is the meaning behind the story