From Donald Miller’s Building a StoryBrand

Clarify Your Message So Customers Will Listen.

• It must say: Who you are. What you’re here to do. And why a customer should choose you instead of someone else.

• Your message must satisfy your customers’ survival instincts. Such as:

  • Food and Drink
  • Safety and Shelter.
  • Need for companionship (Love & Friends
  • Psychology to spirituality.

• The Hero

• The Problem

• The Guide

• The Plan

• Gives Powers to Action

• Failure

• Success

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